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Bernard Marr defines Big Data as the digital trace that we are generating in this digital era. This digital trace is made up of all the data that is captured when we use digital technology. The basic idea behind the phrase Big Data is that everything we do is increasingly leaving a digital trace which we can use and analyze to become smarter. The driving forces in this brave new world are access to ever-increasing volumes of data and our ever-increasing technological capability to mine that data for commercial insights.
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